Sending a Correction Email 

What to do when there is a mistake in your email send 

You sent an email and realized that there was an error. Follow this guide to figure out what to do and always use our pre-send checklist to try to avoid errors. 

1. First make sure a correction is needed (ex. small typos etc. usually should not get a correction and only draw attention to the problem; incorrect information, personalization, audience etc. typically require a correction). 
2. Act quickly! The longer it takes for the correction to go out, the more likely the recipients are to be confused and frustrated. 
3. As applicable, notify your supervisor of the error to ensure any damage control can be managed proactively. 
4. Identify and fix the error in the email. 
5. Add prefix to the subject line of the email before sending to make it clear it's a correction. “CORRECTION: [previous subject line]” is the most clear way to do this typically. 
6. Add a note (usually an alert) at the top of the email to briefly identify there was an issue and that this is a correction. Depending on the severity or type of the issue, the correction message may take on a different tone. 
7. Test, review, and send the correction. Send out a correction as quickly as you can while still ensuring the correction email itself doesn't have errors.